Only Pay for Verified Towing Leads Only Pay for Verified Towing Leads: How Call Verification Works If you run a towing company, you already know the truth: not every lead is a real lead . Some calls are wrong numbers, price shoppers, spam, or people who are nowhere near your service area. And if you’re paying for every “lead” that comes in, that adds up fast. That’s why more towing businesses are switching to Verified Towing Leads so they only pay for real, qualified calls th