Roadside Lead Generation: Stop Relying Only on Referrals 🚨 Roadside Lead Generation: Stop Relying Only on Referrals For many roadside assistance and towing companies, referrals are an important source of business. A satisfied customer tells a friend, a mechanic recommends your company, or another driver shares your phone number. That’s great—but there’s one major problem: You can't control when referrals happen. When your business depends too heavily on word-of-mouth, your n