Roadside and Towing Leads: The Growth Engine Every Operator Needs Roadside and Towing Leads: The Growth Engine Every Operator Needs 🚛📈 The roadside assistance and towing industry is more competitive than ever. Every day, drivers need emergency services such as towing, jump starts, tire changes, lockout assistance, fuel delivery, and battery replacements. The challenge isn't whether demand exists it's whether your company is capturing that demand before your competitors do.