Why Cheap Towing Leads Usually Cost You More in the Long Run Why Cheap Towing Leads Usually Cost You More in the Long Run If you run a towing or roadside assistance business, you’ve probably seen ads promising cheap towing leads  for “pennies per call” or “unlimited leads for one low price.” Sounds like a dream, right? But here’s the truth most companies learn the hard way: cheap leads usually aren’t cheap at all they often come with low quality, wasted time, frustrated drive